Marketing Tips For Interior Designers

The other day, I was chatting with my friend, who happens to be an interior designer, and I remarked that it must be pretty easy to get work doing what he does. He stared at me and then started laughing. After he had quit cackling, he explained to me that interior design work wasn’t as glamorous as the TV shows made it sound. There’s a lot of real work involved, and even when you are excellent at what you do, you won’t always have people banging down your door to get you to design their houses and workspaces. By taking a quick look at some of the marketing tips for interior designers that my friend passed on to me, and taking a look at what I’ve figured out my own, you’ll soon see that there are some things that are essential.

First, you will need a professionally designed web page. Because people are going to be looking at you to design their living spaces and their work spaces, you’ll find that you need to grab them with your design aesthetic the moment they get to your page. Of course, a well-designed web space has nothing to do with how good you are at your job, but it’s all about presentation and awareness. If you have a web page that’s dark, cramped, poorly designed and ugly, you’ll find that no matter what your portfolio looks like that people will assume that’s how your design works. If you are not a professional at web design, it’s worth the money that you spend to hire someone who is.

Many good marketing tips for interior designers will be associated with how you can make people remember you. Whenever you finish a job, offer your client a way to get in touch with you. Whether you decide that you want to do this in the form of a magnet or some sort of client gift like a pen or an umbrella or gift basket, you’ll find that by leaving something of yourself in their home, you’ll make yourself accessible to anyone who comes in, whether they are guests or family. My friend suggests something like a magnet or a calender, because it is useful and people will always keep it handy.

Finally, remember to keep records of all of your work. You should always be able to give samples of what you can do and how you got there. The more progression shots that you can show online, the more you’ll be able to tell prospective customers how you are going to work some magic on their spaces. While of course you should have these pictures up on your website, you’ll find that having a hard copy that you keep to show clients in your office is another thing you can do.

My friend had a lot to say about marketing tips for interior designers but most of it could be summed up by saying “don’t let them forget you.” Remember that networking is a big deal, and that you have do a fair amount of it to get to where you want to be!

7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

Finding the Best Reputable Interior Design Company

Getting help making your place look its best is often necessary to endure, if it is done right. If you’ve decided that your home, office or commercial space is in need of a complete makeover, you may wisely be looking for a professional to help you get the most out of your property. But for finding a reputable interior design company London is about more than just scanning the phonebook for the first match. Keep in mind these essential points for choosing the right professional for your project.

Narrowing the field

Simply typing, “interior design company London” into any web search engine will absolutely flood you with befuddling results. Before you can even decide where to begin, you’ll probably want to narrow the field of choices to the best of your ability. This means making up your mind as to what type of arrangement you want to be seeking before starting your search. Do you think a full-scale design firm with several decades of experience will best suit your needs? Or would you prefer the personal touch, focus and responsiveness that an individual interior designer might offer?

It’s absolutely imperative that you can have good and effective channels of communication between you and your design agent. This is because of the sometimes, staggering amount of responsibility your interior designer will have, for completing the project in all its detail and scope. They will have to order and haggle over furniture and its pricing, read blueprints, prepare accordingly, hire and fire contractors, and generally ensure your project stays on time and on budget.

Trying to work with your interior designer to achieve these goals without having the essential channels of communication open, could ultimately be disastrous. Therefore, when selecting your interior design company in London, a good decision will often come down to who you feel most comfortable speaking and sharing ideas with.

Review their previous work

There are countless interior design professionals in London and all have a different style and flair. You need to ensure your vision can be effectively translated into a reality. You should make sure you take some time to browse these companies’ websites in order to get a feel for the kind of work they have done in the past. While doing so, ask yourself if their portfolio demonstrates enough breadth and creativity to accommodate your project.

A portfolio that is stilted or reveals a high level of repetition or a total unwillingness to take risks is a pretty good sign that your finished space won’t widen many eyes. Don’t hesitate to contact several companies whose work looks appealing to you in order to discuss the broad outlines of your project. Pay close attention to how well the company communicates and whether or not they seem excited by the prospect of your business.

A flat response could serve as an inkling of troubles to come if you select a disinterested designer. Finding an interior design company in London doesn’t have to be a chore, especially because there are so many with demonstrated capability and talent. Make sure the one you ultimately choose excites you.

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